Amy Martin
amylizmartin@gmail.com
amart83@lsu.edu


Education:

Master of Mass Communication, Public Relations. May 2008. Louisiana State University, Manship School of Mass Communication.

Bachelor of Arts, Psychology. May 2004. Kansas State University.

Work History and Related Experiences:
Executive Assistant to the President, International Center for Journalists, Washington, DC
June 2008 - present
• Executive assistant with concurrent projects in development and communications.
• Created an innovative photojournalism fundraising campaign using targeted online publicity, events, and a silent auction that successfully raised $30,000 and increased ICFJ’s visibility among potential donors.
• Designed quarterly newsletters for the Board of Directors and Advisory Board.
• Developed and built an Intranet portal encompassing resources for the Board of Directors, saving over $1,000 for the organization by doing the development from scratch in-house.
• Produced press kit materials and facilitated a membership drive for the Global Forum for Media Development.
• Managed administrative duties such as scheduling, orchestrating international travel,corresponding with donors, and extensively researching potential development opportunities with domestic and international funders.

Publicity Intern, EMI CMG Label Group, Nashville, TN
May - Aug. 2007
• Initiated new media publicity campaign for American Idol contestant Mandisa to launch her new album, generating over 1 million online media impressions and 30,000 unique site visits in two weeks.
• Orchestrated artist development teams as lead publicity contact on four album releases in one month.
• Designed press kits for current artists and used them to restructure the label’s press website.
• Created strategic publicity and marketing plans for four leading artists using contemporary media technology and avenues for the artists to reach new audiences.

Graduate Assistant to the Dean, Louisiana State University, Baton Rouge, LA
Aug. 2006 - May 2008
• Served as a liaison for 35 graduate students and administered application processes for over 150 applicants.
• Taught three undergraduate class sessions on best practices from relevant corporate social responsibility campaigns.
• Developed advertisements and other communications pieces to recruit graduate students.
• Led an introductory graduate class for incoming students in thesis and course management.
• Initiated a student communication plan for 600 students and managed class communication via an internal website.
• Delivered multiple research presentations, most recently at the Association for Educators in Journalism and Mass Communication National Conference in August 2007.

Income Development Representative, American Cancer Society, Baton Rouge, LA
Mar. 2005 – July 2006
• Exceeded event fundraising goals for two Relay For Life events after Hurricane Katrina, with one Relay For Life as the ninth largest fundraiser in a six-state region.
• Directed the efforts of 50 volunteers to orchestrate over 6,000 participants in Relay For Life of Baton Rouge, raising over $205,000.
• Accomplished an overall fundraising goal of $575,000 while maintaining a budget of $55,000.
• Designed and implemented crisis communication plan and internal communications strategy during Hurricane Katrina.
• Networked to recruit and pitch corporate sponsorship proposals to a range of small and large corporations.
• Integrated a highly successful online fundraising component using ACS’s online database and Facebook.

Awards, Additional Skills and Qualifications:
• Outstanding Graduate Student of the Year Award, April 2008.
• Proficient in Microsoft Office (Access, Excel, Outlook/Entourage, PowerPoint, Word), Adobe Creative Suite (Acrobat, Dreamweaver, Illustrator, InDesign, Photoshop), and RaisersEdge.
• Savvy on PC and Apple platforms.
• Experienced with multiple website content management systems and various revenue and task management databases.
• Strong planning and organizational skills with the ability to manage multiple high priority tasks simultaneously.
• Highly dedicated to commitments, motivated and efficient learner, great capacity for creativity and visionary planning, optimistic outlook to difficult situations.

Professional Memberships and Additional Experience:
• PRSA Accreditation in Public Relations in progress. Anticipated Feb. 2010.
• Public Relations Society of America Member, National Chapter. May 2009 – present.
• Indego Africa, Washington DC Board of Directors, Public Relations Committee. May 2008 -
present.
• Association of Educators in Journalism and Mass Communication Member. May 2007 - present.
• Freelance Writer, Editorial and Feature Stories. Jan. 2007 – May 2008.
City Social Magazine, Baton Rouge, LA, editor Janell O’Halloran.
Radiant Magazine Online, editor Corene Israel.

References and additional contact information available upon request
Website portfolio coming soon