Help!: Case Studies in Health Communication

Public affairs and public relations practitioners, I need your help! I'm increasingly interested in health care communications. When I worked for the American Cancer Society, I was always so eager to communicate the new trends in research and try to understand how the information impacted the public and legislation. We are on the cutting edge of new biomedical technologies and exciting breakthroughs in research. I just want to be a part of communicating that message, amid the debates and excitement.

So, health PR professionals, where do you go for the best practices of your industry? Who do you look to in order to get best information about how to accurately get out your message? I'd love to know!